Watson Marketing: Live from CXNYC and Cannes Lions
06/19/2017 07:00 AM
@ Silverpop, an IBM Company
200 Galleria Parkway, Suite 1000
Next week we'll be onsite at CXNYC and Cannes Lions, bringing you the latest news and trends from each event. Follow us here and on Twitter @IBMforMarketing for all the best insights and some live video coverage of the events!
Here's where you'll find us:
Title: Analytics: Not just for data scientists.
Date/Time: Wednesday, June 21, 10a ET - 16:00 CEST
Hashtags: #WatsonMarketing #CXNYC #CannesLions
Panelists: Stan Phelps: @StanPhelpsPG
Brian Moran: @BrianMoran
What are some of the big trends in data at CXNYC this year?
What can marketers do to keep up with rapidly changing customer behaviors and preferences?
How can marketers use data analytics to create CX programs that drive growth and revenue?
Data wrangling is tough! What challenges are preventing marketers from fully utilizing their customer data?
How can marketers become more self-sufficient when it comes to uncovering key insights quickly?
How is cognitive technology making marketers’ lives easier?
How are brands using cognitive technology behind the scenes to improve the customer experience?
What brands are using cognitive technology effectively in their marketing today?
Visit us at Booth #41
Don't miss our session:
Conquer Data and Deliver the Right Customer Experience with Cognitive Insights
When: June 20, 2:20 PM ET
Speakers: David McBride, Dir. of Product Management IBM Watson Customer Experience Analytics, Pam Fitch, VP Digital Product Manager Dollar Bank
Visit the iX Cabana: Beachtown Cabana #8
Experience the creativity of Watson at two amazing sessions:
Man, Machine and Creativity: IBM Watson and Alex Da Kid
Date/Time: Monday, June 19, 13:00 CEST
Speakers: Bob Lord, Alex Da Kid
Creativity has always been uniquely human. But today, creative thinkers are exponentially enhancing how they create and innovate with the help of cognitive systems like IBM Watson. In this session, IBM Chief Digital Officer Bob Lord will share how creative professionals are tapping into the massive data of social conversations, images, videos, sounds, colours, flavours and more to extend their own talent and explore areas that were not possible without cognitive systems. He will be joined by award-winning music producer Alex Da Kid, who collaborated with IBM Watson to write a hit song.
UNLOCKING THE POWER OF AI FOR YOUR MARKETING MIX
Date/Time: TUESDAY JUNE 20, 14:15 CEST
Mark Simpson VP, Offering Management, Watson Marketing, IBM
Alex Alexander, CIO, YOOX NET-A-PORTER GROUP, YOOX NET-A-PORTER GROUP, MBA
As marketers, communicators and storytellers, we are always looking for the next thing to help us create outstanding experience and tell amazing stories. There's no denying AI is hot: Forrester Research predicts that 2017 will see a 300% increase in investment in artificial intelligence. Join this panel discussion as leaders in the field look at the unprecedented opportunity to better understand your customers' behaviors across all channels, improve how we connect with them, and ultimately create a more lasting and human engagement with them.
Learn more: https://frankdiscussions.splashthat.com/
Categories: Advertising Agency, Business, Digital / Online Marketing Agency, Email Marketing, Technology Company
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